How Brand Candy Creative Keeps Its Carbon Footprint to a Minimum

At Brand Candy Creative, we believe good design should feel good — not just look good.
That means running a creative business that gives back more than it takes.

From our hosting decisions to our creative process, we’ve made a conscious decision: to be net-negative in energy use and maintain a zero carbon footprint. In other words, we don’t just want to minimize our impact — we want to reverse it.

Welcome to the sweet spot where creativity meets sustainability.

What Net-Negative Really Means (and Why It Matters)

You’ve heard of “carbon neutral.” It means offsetting emissions to break even.
But net-negative means something better: we remove more carbon than we create.

In a digital industry where data centers and AI rendering can be energy-intensive, that’s no small promise. But it’s one we proudly uphold, because beauty shouldn’t come at the planet’s expense.

How We Keep Our Operations Clean and Green

We understand that this is a journey & we're just getting started. The following are ways in which we are working on reducing (not just writing off checks for) CO2:

1. Smarter AI, Smaller Footprint

AI is powerful, but it can be power-hungry. We batch our image generations, use energy-efficient models, and offset 100% of the electricity used. You can read more about our re

2. Fully Remote, Paperless Workflow

Our creative team is 100% remote — no commutes, no office waste, no paper trails.
Every brainstorm, meeting, and design session happens online. Every project is born without burning a drop of fuel.

3. Sustainable Hardware + Ethical Partners

We use energy-efficient devices, recycle old tech, and partner only with vendors who share our environmental values. Every decision — from where we host to how we store — goes through a sustainability lens.

Beyond Neutral: Our Net-Negative Promise

Reforestation and Ocean Restoration

A portion of every sale funds certified environmental projects: planting trees, restoring coastlines, and removing plastic waste from the ocean. We’re not just offsetting — we’re regenerating.

Supporting Clean Energy Projects

We plan to invest in solar and wind energy initiatives that power communities worldwide.
Our goal: to turn creativity into a renewable resource.

Transparency and Education

We will publish an annual Impact Report so clients can see their real-world contribution.
We also share resources to help other small businesses lower their digital carbon footprint. Because sustainability should be accessible, not exclusive.

The Impact So Far

So far, we’ve offset 0.75 tonnes of CO2 (750,000 grams), removing enough CO2 from the planet to equate to 389,474 images (approximated by Nature.com), using Midjourney AI (our LLM of choice).

We have currently produced approximately 2,000 images, which puts our offset at approximately 200:1. This places us well within our goal of being more than 110% net neutral. Further, we pledge to continue creating enough offset to cover all of our additional services, hosting, and your downloads, plus 10% monthly (hence the 110% goal).

But the impact of AI isn't solely on the planet. It's also on the people. That's why we partnered with Earthly to give back to communities and ecosystems that have been harmed by technology without reaping any of the benefits.

Earthly's 106-data-point assessment identifies only the highest-quality carbon-removal projects that simultaneously remove carbon while benefiting local communities, ecosystems, and biodiversity.

We raked through the carbon offset programs available through Earthly, which focuses on Nature-based programs, and finally landed on one focused on reforestation in Kenya.

Why Kenya? You may ask.

Because we wanted to support a cause that helped build and rebuild local economies, as well as reinvest in carbon offset. This cause was highly recommended by the people it helped, including more than 48% of farmers who are female.

Join the Sweet Side of Sustainability

Every photo, every pixel, every project we produce is proof that digital creativity can give back. If you believe in beautiful, responsible branding or want to learn how your business can go greener, we’d love to connect.

Together, we can make good design feel even better.